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The Better Health Generation, a provider of comprehensive quality allied health services, announced today the launch of Generation Care – a new health brand identity that will provide high-quality, evidenced based allied health services for older Australians.

“Over the past five years we have built a strong reputation as leaders in the health industry,” said Fred Cicchini, The Better Health Generation Group CEO. “This is an appropriate move to bring our commitment to quality, results, innovation and integrity to the aged care community.”

Applying its clinically-proven “Five Star Model” of assessment and care, Generation Care will provide services that support individuals and their familes; ensuring that older Australians receive co-ordinated physical and mental health and wellbeing support that suits their needs and enriches their lives.

Generation Care’s launch includes their new branding and tagline – Better Care that was chosen to signal Generation Care’s move from the traditional aged care model to a more personalised, responsive approach for older Australians. The Generation Care website (www.generationcare.com.au) will give older Australians, and their families, more choice and access to the health services they need with an online referral system and health-based informative articles, opinions and blog posts.

“Generation Care is an important addition to the aged care market and I am confident we will quickly become known as the trusted provider of exceptional, ethical, results-driven allied health services for older Australians,” Mr Cicchini said.

ABOUT THE BETTER HEALTH GENERATION

The Better Health Generation is an international organisation of health professionals dedicated to helping people to improve their health outcomes. The company comprises of health brands Aim2Work UK, Assessment Squared, Back2Work, Care Squared, Care Squared Kids, Generation Care, Me & Work, The Better Health Generation UK and Your Health Plus. To date, The Better Health Generation has been trusted by more than 80,000 Australians to provide them with allied health services, care and support.